Gate Cell - Marketing Plan - Free Essay Example

MARKETING PLAN CO-FOUNDERS 1.0Executive Summary à ¢Ã¢â€š ¬Ã‹Å"Gatecellà ¢Ã¢â€š ¬Ã¢â€ž ¢ focuses on fusing an educational theme into mobile games. Instead of developing pure fictional games, Gatecell develops games that educates gamers without disrupting the fun element in gaming. Gatecell transforms the dull and repetitive concept of educational apps into a highly effective and remarkable experience. The company was founded by two MBA students; Bello Olaniyi and Fashola Babatunde to help people acquire knowledge through gaming. The vision of Gatecell was conceived in 2013, when a simple educational game developed by the founders to help increase engagement in their study group went viral in the university. The game was a simple game of Visual QA which ranked players by the score and speed in answering the questions. Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. Gatcells founders have a strong business background and they have put together a wonderful team of young and dynamic professionals. The open and parralel system of management ingrained into company culture has already helped Gatecell win the hearts of the public, Gatcell has already raised enough capital to handle a two years of operation through several crowdfunding w ebsites. Gatecell has already adopted a consumer first approach in developing its products, and the direct-to-customer approach will help Gatecell gain marketshare, create and maintain customer relationships and achieve excellent financial performance. 2.0Situational Analysis Gatecell is entering its first year of operation. Beta testing has been very successful and marketing will be key to the development of the brand and product awareness as well as growth of the customer base. Gatecell offers a distinct line of games and excellent marketing efforts will be key to consumer acceptance and brand recognition. 2.1Market Summary Gatecell posseses good information and knows a great deal about its customers. This information will be leveraged to better understand who is served, what their specific needs are and how gatecell can better communicate with them. Target Markets Apple Tablets users Smartphone users Android Tablets users Smartphone users 2.1.1Market Demographics The profile of the potential gatecell customer consists of the following geographic, demograpfic and behaviour factors. Geographics Apple App store and Google Playstore are both global markets, they have no set geograpical area. The total population of active users is 900 million users. Demographics Behavioural Factors Equal ratio between male and female users Ages 13 34 are heavy users, students or young graduates, dependent on parents for income Ages 35 55 are moderate users, salary earners, high income earners. Ages 55+ are heavy users, retirees, less technologically inclined, willing to learn, open to new products high purchasing power. 2.1.2Market Needs Good Graphics Captivating Storyline Competitive Games Online Features Free to download Regular Updates Bug Fixes Excellent Support Social Media Capabilities 2.1.3Market Trends Freemium Pricing Model One of the biggest trends in mobile gaming is the Freemium model; which offers free download with in-app purchase options. The Growing Tablet Market Our study shows that tablet gamers are more valuable than mobile phone users, they spend more time and money on paid apps than mobile phone users. Mobile Gamers Crave Multiplayer Social Features Mobile gamers have developed the habit of interacting with their friends on a continuous basis, even while gaming. Users carve social features in games they want to compete with their friends and share their progress on social platforms à ¢Ã¢â€š ¬Ã‚ ¢ Word of Mouth Is the most eefective Driver for Game Downloads Word of mouth is the most effective driver for app downloads. Users rely on review from friends, the app store or the social media sites before downloading and they are more likely to stick around if it was recommended by a friend. à ¢Ã¢â€š ¬Ã‚ ¢ Titles Over Brands Users are becoming more attached to product titles over brand names, this means it is easy for new gaming companies to capture market share. Of course gamers are loyal to product titles, but games have a short life span, therefore Gatecell must focus on marketing its brand to customers. 2.14Market Growth The mobile gaming market keeps growing at an impressive rate, infact it is expected to double in size by 2016 and reach almost 24 billion dollars. The increase in consumers preference for larger screens has made the tablet market a profitable market for developers. Less technologically incined people are finally beggining to embrace smartphone technologies and this means an increase in the number of potential customers for our games and apps. 2.2SWOT Analysis This swot analysis highlights out internal strenghts and weakness and the external opportunities amd threats to Gatecell. 2.21Strength Young, creative and dynamic team of workers Diverse workforce Innovative products Pricing Unique company culture 2.2.2Weakness Lack of brand awareness Limited Research Development budget 2.2.3Opportunities Partnership opportunities Viral Marketing Merchandizing 2.2.4Threats Information Leaks Crisis Brand Image Copyright Infringement Jailbreaking New Market trends 2.3Competition The competion in the gaming market is strong but Gatecll is targeting an untapped niche in the mobile gaming market. Gatecell games are focused on the tapping into the educational-gaming niche which is almost inexistent at the moment. 2.4Product Offerings Gatecell has three games fully developed and ready for market launch: Autoshop The gamer manages an auto shop and in the process learns about maintaining cars properly. Hospital Manager The gamer is the administrator of an hospital and has to ensure the hospital is well stocked up and in the process learns a lot about the medical field. Questition This is a simple multiplayer QA game with friends, the gamers agree on a reading period and after all players must answer questions from the reading passage. The player with the highest score wins the points set by all players. 2.5Keys to Success Developing apps that appeals to the market Effectively leveraging the power of social media Developing a large user base Excellent Customer Retention Excellent Technical Support 2.6Critical Issues Launching its strong line of products Establishing a strong brand Keeping up with new market trends Retaining Customers 3.0Marketing Strategy Gatecell is adopting a tablet-first strategy in developing its games, we are focusing our marketing efforts on direct to customer channels, we are also carry customers along in every stage of app development, so that by the time the app is ready for launch, the demand is already at a very impressive rate. 3.1Mission Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. 3.2Marketing Objectives To achieve a 70% product awareness among the target audience within the first quarter of operation. To establish a 35% market share within the first year. To achieve a steady increase in market penetration To build a brand customers can proudly associate with 3.3Financial Objectives To break-even within a year of operation. To achieve a sales target of $500,000 by the end of the financial year. To achieve a minimum 30% growth in the research and development budget. 3.4Target Markets Gatecells current line of products are available on only Apple IOS and Android operating system. The apple App store has over 500 million active users and the Google playstore is estimated to have over 400 million active users. These two platforms gives us direct access to over 900 million active users. Age Demographics of App Usage Our beta testing shows females found our games more engaging, in the 44-54 age group, females recorded 75% more usage than men in the same age group, among the males the 18-24 25-34 age group were the highest both segment exceeding female usage by 10% respectively. Further demographic testing showed the highest engagement level among single/divorce people; women more especially. Our beta testing showed acceptable level of engagement in all age groups with the lowest at 25% in men in the 44-54 age group. Gatecell games would target all age groups and income levels but major marketing efforts would be geared tow ards single or divorced individuals. Beta testing also showed competition as the driving force behind engagement. 3.5Positioning Gatecell will position itself as the mobile gaming company with the best competitive element in mobile games. This positioning will be achieved by developing a very competitive scoring system in all games, each gamer would be ranked alongside his/her social media friends based on their score in respective stages of the game. 3.6Strategies The single objective is to position Gatecell as the gaming company with the most competitive element in mobile games. The marketing strategy will first seek to introduce the brand to potential customers through social media platforms, by sponsoring university events, and gamers conventions. The second marketing strategy would be to drive organic traffic to our website by ranking for relevant keywords, build a strong Facebook and Twitter follower base. The third marketing method is to partner with u niversities to include the Questition app in their study materials for students. The fourth marketing method is to advertise on fitness blogs, gaming forums and sponsor contests on gaming blogs. The final marketing method is to sponsor positive review, create an affiliate program and pay for press release about our product launch on reputable media platforms. 3.7Marketing Program Gatecells would be adopting the following approaches in its marketing program Pricing: Gatecell will adopt the freemium model in pricing its apps. Gamers can download the game for free but they would be required to pay to access more features in the game. Distribution: The apps would be distributed through the official apple app store and the Google play store. Advertising and Promotion: Most advertising efforts would be carried out through the internet. Customer Service Support: Gatecell will provide quality technical support for its games and also try and achieve and maintain exceptional levels of customer engagement. 3.8Marketing Research Gatecell aims to build a strong email list and establish a strong presence across all popular social networks gamers regularly hangout. Gatecell would develop strong relationships with gamers in order to predict and understand new market trends. Gatecell offers its existing users free access to beta versions of any app or game in development. 4.0Financials This section will offer a financial overview of Gatecells marketing activities, it includes break-even analysis, sales forecast, expense forecast and highlight how all these link to the marketing strategy. 4.1Break-Even Analysis Our break-even analysis estimates that $5,980 would be required in monthly revenue to reach the break-even point. Break-Even Analysis Break-Even Analysis Monthly Units Break-Even Monthly Sales Break-Even 2000 $5980 Assumptions Average Per-Unit Revenue Average Per-Unit Variable Cost $2.99 $0.99 Estimated Monthly Fixed Costs $4000 4.2Sales Forecast The freemium pricing model means sale is not made when an app is download but sale is made when a customer makes use of in-app purchases. Monthly Sales Forecast Sales 2015 2016 2017 Apple $310,000 $900,000 $4,000,000 Android $223,000 $708,000 $2,000,000 Direct Cost of Sales 2015 2016 2017 Apple $103,333 $300,000 $1,333,333 Android $89,200 $283,200 $800,000 4.3Expense Forecast Milestones Start Date End Date Budget Manager Department Marketing Plan Completion 20/05/14 20/06/14 $0 Fashola Marketing Website Completition 02/08/14 03/09/14 $0 Bello IT Advertising Campaign 02/10/14 03/12/14 $10,000 Fashola Marketing Social Media Campaign 02/10/14 03/12/14 $20,000 Fashola Social Media Totals $30,000 4.4 Monthly Expense Budget Marketing Expense Budget 2015 2016 2017 Website $20,000 $40,000 $80,000 Advertisements $50,000 $100,000 $200,000 Total Sales Marketing Expenses $265,600 $723,200 $2,133,333 Percent of sales 49.8% 45% 35.6% 5.0Controls This marketing plan is to serve as a guide for the organization. The following metrics would be used to measure Gatecells performance Revenue Expenses Email List Number of Downloads Customer Satisfaction App Reviews Bounce Rate Conversion Rate 5.1Implementation Gatecell has established tight control measures to closely monitor the quality of customer service satisfaction. This is to enable us to react very quickly in correcting problems we may encounter. as App reviews by users and bounce rate of users of our apps will serve as warning signals. These signals would be monitored for signs of deviation from the plan. 5.2Marketing Organization Chief Marketing officer Babatunde Fashola is responsible for the marketing activities of Gatecell. 5.3Contingency Planning Difficulties and Risks Intellectual theft from the already established competitors. Lack of Brand recognition Worst Case Risks Determining that the business can no longer support itself on an ongoing basis. Having to abandon published titles (Games Apps)

Problem Solution Essay - 1641 Words

NGARUIYA4 Mary Ngaruiya John Zamparelli English comp Problem solution essay Final Draft. GANG VIOLENCE IN AMERICAN SCHOOLS There are approximately 27,900 gangs, with 774,000 members, impacting towns, cities, and communities across the United States. According to a recent bulletin released by the Office of Juvenile Justice and Delinquency Prevention, 23 percent of students aged 12 through 18 years reported presence of street gangs in their schools. Almost half (46%) of students in public schools reported street gang presence. In addition, 21 percent of students in suburban schools and 15 percent in rural schools reported presence of street gangs. According to a survey conducted by the National Parents Resource Institute for Drug†¦show more content†¦The elementary curriculum is a precursor to the middle school one and it involves teaching about violence prevention, decision making and people to go by the children that needs help, teaches about good communication skills, anger management and great citizen’s attributes. The middle school program teaches about gangs, drugs, violence studentâ €™s roles in school and community, effective communication skills, empathy towards individuals affected by gangs, refusal to join gang’s tactics, anger control and an explanation of how to stay committed to their school and the community. The summer program provides for recreational activities such as sports, hiking and camping and also provides for educational activities. The family program teaches about great family relationships, effective communication, law abiding and effective discipline skills, and ways to reduce bullying (G.R.E.A.T). Participants in this program have shown significant increase in favorable social behaviors and high reduction in gang related activities. Other programs such as Ventura County’s Recovery Program offering counseling in mental and drug related cases have yielded significant decrease in gang related involvements and violations by the students attending that program. Multi Partner Attendance Center in Sacramento California that dea ls with gang related issues also recorded significant reduction in burglary and destruction related crimes by it attendeesShow MoreRelatedProblem/Solution Essay623 Words   |  3 Pagesbody tremendously. Smoking can damage your lungs, brain, and heart. Smoking is a problem not only for human beings, but for America as a whole. Smoking pollutes the air. Cigarettes are made from 4,000 different chemical compounds and 400 toxic substances. Smoking is also bad for America because of â€Å"second-hand smoke†. We roam around in a universe polluted by smoke. 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Strategic Approaches Creativity and Innovation

Question: Discuss about the Strategic Approachesfor Creativity and Innovation. Answer: Introduction The managers today are capable of making strategies to utilize the present positions and alternatively explore new creative methods to enhance the efficiency of work force. They exploit the available resources and combine them with innovation and creativity. This strategic management helps them to align their performances with the requirements of the key stakeholders. Creativity and innovation helps the companies to generate new goods and services according to the needs of the key. Goal aligned creative and innovation power help companies to convert market challenges to opportunities and exploit them to earn higher profits (Wang, Tsai Tsai, 2014). The strategic managers combine exploitation and exploration of resources. Exploitation strategies of the firms help them to select and utilize their current resources like labour, materials, technology, knowledge and so on in an efficient way towards achievement of business objectives. The managers exploit these resources to carry out exploration of new innovations and creative ideas to bring about new products and variations in the existing products (Colombelli, Krafft Quatraro, 2014). The firms use these strategies to increase the efficiency of their processes in order to maximise profits. The companies today work on sustainable business models which require innovation increase efficiency of the resources. The innovative strategic business models today are designed according to the needs of the key shareholder groups like creditors, owners, government bodies, suppliers, union and the society (Bocken et al., 2014). For examples, managers today direct the resources towards following sustainable methods of production which benefits them by decreasing environment pollution. The strategic managers today combine the exploitation and exploration strategies to increase efficiency and maximise profits. These strategies enhance the efficiency of both processes and products. These strategies are used in sustainable ways to benefit the key shareholders of the companies. References: Bocken, N. M. P., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Colombelli, A., Krafft, J., Quatraro, F. (2014). High-growth firms and technological knowledge: do gazelles follow exploration or exploitation strategies?.Industrial and Corporate Change,23(1), 261-291. Wang, C. J., Tsai, H. T., Tsai, M. T. (2014). Linking transformational leadership and employee creativity in the hospitality industry: The influences of creative role identity, creative self-efficacy, and job complexity.Tourism Management,40, 79-89.

Scarlet Letter Essays (1059 words) - English-language Films

Scarlet Letter The achievement of simplicity in life never occurs because things are not simple, but manifold, being viewed differently, and speaking more than one purpose. Nathaniel Hawthorne journeys to seventeenth century Boston and introduces Hester Prynne as he makes his awareness of this idea evident. Through The Scarlet Letter, Hawthorne presents the complexity of life's components whether they appear as simple as an embroidered letter or as intricate as a life changing circumstance. The focus on sin and the consequences and atonement that follow exemplify Hawthorne's tragic moral vision. A moral vision dealing directly with human nature through Hawthorne's own creation of Hester Prynne provokes this idea, this problematic truth. A woman publicly acknowledged for what her society held as a grave sin stands before them. She begins her journey, a journey that will forever change the views of not only her fellow characters, but also those to whom Hawthorne tries to reach through his writing. In this journey, meet a woman who's weakness became her strength, who was looked upon in ways as changing as the seasons. Hester Prynne and the scarlet letter, standing not only as character and prop, but also as universal defendants of the idea of multiple views, are tools for the exploration of this truth. Through just three different perspectives, Hester and her scarlet letter can sustain the ideology presented by Hawthorne and contribute to its acceptance. They do so as regarded by the townspeople, Hawthorne, and Hester herself. The citizens of Boston deem two manifest opinions of Hester and the letter: that notion from the opening scene, which differs greatly that by mid-novel. As Hester walks out into the marketplace for the satisfaction of the townspeople, they immediately evince their cold and unsparing attitude toward this woman. The letter A was to be worn as a punishment, to be worn in shame, to be worn as "adulteress." The Puritan community was a dark, strict society, feeling indifferent to the humanness of the woman standing before them on the scaffold, with her infant daughter against her chest. The beautifully sewn letter does not glow in the eyes of the people. The letter shapes the way they look at Hester and the way they treat her. They isolate Hester socially and geographically, which ultimately causes her own emotional isolation. However, that attitude does change. The very townspeople who once condemned her now believed her scarlet A to stand for her ability to create her beautiful needlework and for her unselfish assistance to the poor and sick. They now saw it as a "symbol of her calling. Such helpfulness was found in her- so much power to do and power to sympathize-that many people refused to interpret the scarlet A by its original signification," (Hawthorne 156) and now believed it to represent the concept of "able." At this point, many the townspeople realized what a high quality character Hester possessed. They would call to each other, "Do you see that woman with the embroidered badge? It is our Hester-the town's Hester..." (157). The changing attitudes in her society did eventually see the brave, strong woman Hester always had been. However, they never would know what it was like to be the person who bore that scarlet letter. Hester knew the A's significance in her own life to be much different from what was viewed by others. Only Hester herself felt the letter on her chest. Only Hester felt the change that came over her in those seven years. Walking out to the scaffold that first day, Hester behaved as the brave, integrity-filled woman that she knew she was all along. She did not attempt to conceal the symbol that she wore, for she knew there was nothing to hide. Although Hester is clearly not a Puritan, she does show respect for the Puritan code. She fully acknowledges her sin and she boldly displays it to the world. This face of the A is a model of"acceptance," a symbol of Hester's respect for herself, and for her life. Hester did not plan to commit the sin of adultery, because it was not a sin of lust in her eyes; it was an act of love. Her salvation lies in the truth, the truth of love and passion. Hester's pride sustains her from the opening scene until she dies, still bearing the scarlet A. Hester's acceptance transformed the scarlet letter to being much more than a symbol, it was a guide, "...her passport into regions where other women dared not tread. Shame, Despair, Solitude! These had been

Biography of Victoria Woodhull, Womens Rights Activist

Biography of Victoria Woodhull, Women's Rights Activist Victoria Woodhull (born Victoria Claflin; September 23, 1838–June 9, 1927) was a womens rights activist, stockbroker, and newspaper editor. She ran for president of the United States in 1872. Woodhull was also involved in the spiritualist movement, and for a time she made her living as a healer. Fast Facts: Victoria Woodhull Known For:  Candidacy for U.S. President; radicalism as a womens suffrage activist; role in a sex scandal involving Henry Ward BeecherAlso Known As:  Victoria California Claflin, Victoria Woodhull Martin, Wicked Woodhull, Mrs. SatanBorn:  September 23, 1838 in Homer, OhioParents: Roxanna Claflin and Reuben Buck ClaflinDied:  June 9, 1927 in Bredon’s Norton,  Worcestershire, EnglandSpouse(s): Canning Woodhull, Colonel James Harvey Blood, John Biddulph MartinChildren: Byron Woodhull, Zulu (later Zula), Maude WoodhullNotable Quote: Of all the horrid brutalities of our age, I know of none so horrid as those that are sanctioned and defended by marriage. Early Life Victoria Claflin was born into the poor and eccentric family of Roxanna and Reuben Buck Claflin as the seventh of 10 children on September 23, 1838. Her mother often attended religious revivals and believed herself to be clairvoyant. The family traveled around selling patent medicines and telling fortunes, with the father styling himself Dr. R. B. Claflin, American King of Cancers. Victoria spent her childhood with this medicine show, often paired with her younger sister Tennessee in performing and telling fortunes. First Marriage Victoria met Canning Woodhull when she was 15 and they soon married. Canning also styled himself as a physician, at a time when licensing requirements were non-existent or loose. Canning Woodhull, like Victorias father, sold patent medicines. They had a son Byron, who was born with serious intellectual disabilities, which Victoria blamed on her husbands drinking. Victoria moved to San Francisco and worked as an actress and cigar girl. She later rejoined her husband in New York City, where the rest of the Claflin family was living, and Victoria and her sister Tennessee began practicing as mediums. In 1864, the Woodhulls and Tennessee moved to Cincinnati, then to Chicago, and then began traveling, keeping ahead of complaints and legal proceedings. Victoria and Canning later had a second child, a daughter Zulu (later known as Zula). Over time, Victoria grew less tolerant of her husbands drinking, womanizing, and occasional beatings. They divorced in 1864, with Victoria keeping her ex-husbands surname. Spiritualism and Free Love Likely during her troubled first marriage, Victoria Woodhull became an advocate of free love, the idea that a person has the right to stay with a person as long as they choose, and that they can choose another (monogamous) relationship when they want to move on. She met Colonel James Harvey Blood, also a spiritualist and an advocate of free love. They are said to have married in 1866, though there are no records of this marriage. Victoria Woodhull, Captain Blood, Victorias sister Tennessee, and their mother eventually moved to New York City. In New York City, Victoria established a popular salon where many of the citys intellectual elite gathered. There she became acquainted with Stephen Pearl Andrews, an advocate of free love, spiritualism, and womens rights. Congressman Benjamin F. Butler was another acquaintance and advocate of womens rights and free love. Through her salon, Victoria became increasingly interested in womens rights and suffrage. Womens Suffrage Movement In January 1871, the National Woman Suffrage Association met in Washington, D.C. On January 11, Victoria Woodhull arranged to testify before the House Judiciary Committee on the topic of womens suffrage, and the NWSA convention was postponed a day so that those attending could see Woodhull testifying. Her speech was written with Rep. Benjamin Butler of Massachusetts and made the case that women already had the right to vote based on the Thirteenth and Fourteenth Amendments to the U.S. Constitution. The NWSA leadership then invited Woodhull to address their gathering. The leadership of the NWSA- which included Susan B. Anthony, Elizabeth Cady Stanton, Lucretia Mott, and Isabella Beecher Hooker- was so taken with the speech that they began promoting Woodhull as an advocate and speaker for womens suffrage. Theodore Tilton was a supporter and officer of the NWSA and also a close friend of one of Woodhulls critics, Reverend Henry Ward Beecher. Elizabeth Cady Stanton told Victoria Woodhull confidentially that Tiltons wife Elizabeth had been involved in an affair with the Reverend Beecher. When Beecher refused to introduce Woodhull at a November 1871 lecture at Steinway Halls, she visited him privately and reportedly confronted him about his affair. Still, he refused to do the honors at her lecture. In her speech the next day, she referred indirectly to the affair as an example of sexual hypocrisy and double standards. Because of the scandal this caused, Woodhull lost a significant amount of business, though her lectures were still in demand. She and her family had trouble paying their bills,  however, and were eventually evicted from their home. Presidential Candidacy In May 1872, a breakaway group from the NWSA- the National Radical Reformers- nominated Woodhull as a candidate for U.S. president of the Equal Rights Party. They nominated Frederick Douglass, a newspaper editor, former slave, and abolitionist, as vice president. Theres no record that Douglass accepted the nomination. Susan B. Anthony opposed the nomination of Woodhull, while Elizabeth Cady Stanton and Isabella Beecher Hooker supported her run for the presidency. Beecher Scandal Woodhull continued to have significant financial problems, even suspending her journal for a few months. Perhaps responding to continued denunciations of her moral character, on November 2, just before Election Day, Woodhull revealed specifics of the Beecher/Tilton affair in a speech and published an account of the affair in the resumed Weekly. She also published a story about a stockbroker, Luther Challis, and his seduction of young women. Her target was not the morality of the sexual affairs, but the hypocrisy that permitted powerful men to be sexually free while women were denied such freedom. The reaction to the public revelation of the Beecher/Tilton affair was a great public outcry. Woodhull was arrested under the Comstock Law for distribution of obscene material through the mail and charged with libel. In the meantime, the presidential election was held, and Woodhull received no official votes. (Some scattered votes for her were likely not reported.) In 1877, after the scandal had subsided, Tennessee, Victoria, and their mother moved to England, where they lived comfortably. Life in England In England, Woodhull met wealthy banker John Biddulph Martin, who proposed to her. They did not marry until 1882, apparently because of his familys opposition to the match, and she worked to distance herself from her former radical ideas on sex and love. Woodhull used her new married name, Victoria Woodhull Martin, in her writings and public appearances after her marriage. Tennessee married Lord Francis Cook in 1885. Victoria published Stirpiculture, or the Scientific Propagation of the Human Race in 1888; with Tennessee, The Human Body, the Temple of God in 1890; and in 1892, Humanitarian Money: The Unsolved Riddle. Woodhull traveled to the United States occasionally and was nominated in 1892 as the presidential candidate of the Humanitarian Party. England remained her primary residence. In 1895, she returned to publishing with a new paper, The Humanitarian, which advocated eugenics. In this venture, she worked with her daughter Zulu Maude Woodhull. Woodhull also founded a school and an agricultural show and became involved in a number of humanitarian causes. John Martin died in March 1897, and Victoria did not remarry. Death In her later years, Woodhull became involved in the womens suffrage campaigns led by the Pankhursts. She died on June 9, 1927, in England. Legacy Though she was considered controversial in her time, Woodhull has come to be widely admired for her trailblazing efforts to secure rights for women. Two womens rights organizations- the Woodhull Insititute for Ethical Leadership and the Woodhull Sexual Freedom Alliance- were named in her honor, and in 2001 Woodhull was added to the National Womens Hall of Fame. Sources Gabriel, Mary.  Notorious Victoria: The Life of Victoria Woodhull, Uncensored. Algonquin Books of Chapel Hill, 1998.Goldsmith, Barbara.  Other Powers: The Age of Suffrage, Spiritualism, and the Scandalous Victoria Woodhull. Granta, 1998.Underhill, Lois Beachy.  The Woman Who Ran for President: The Many Lives of Victoria Woodhull. Penguin, 1996.

Is Airport Security Too Strict or Not Strict Enough Essay

Is Airport Security Too Strict or Not Strict Enough - Essay Example In addition, one should pose to think if the security measures have benefits to the security of the American nation. Some people may feel that the measures invade too much into their privacy. However, it is worth noting that the intentions of the check are to ensure security of the traveler (Samantha). Most people think about the discomfort the check causes and forget that it is for their own good. In an era when the nation has been trying to respond to the war waged against them, security has to be more stringent. The attacker may take advantage of any loophole in the security system. Screening of passengers seeks to ensure that none of them has in possession any firearm or potentially destructive material. One of the check equipment is the metal detector that screens through the individual and produces a beep signal upon detection of a suspicious object. All personal luggage and cargo go through an x-ray screening system that screens through the bulk of the luggage. These measures did exist even before the attacks but they have only become more specific and elaborate. In addition, this is an era when some drug dealers have become too smart to disguise their illegal luggage. The security system has to tighten up to keep the situation under control. One of the reasons why the business has been booming is because in some areas of the world, security is not tight enough and drugs go in and out easily. To curb this, homeland security is justified to tighten security. It is evident that tight security is essential in airports for the safety of passengers and the nation at large. Probably, people should not complain about the stringency with which security comes but rather the real debate should seek to establish quicker and less cumbersome security equipment. What most Americans are complaining about is the hustling and queuing at the airports. This brings out the issue that security equipment used lack efficiency and is time consuming. In other cases, invasion of privacy is unavoidable because the equipment cannot screen effectively without this. What America needs are advanced equipment for security checks that are more efficient and time-saving and that allow the security officers to respect the privacy of the people. The transportation security administration

Outcome 2,8,11,12 and 13 Essay Example | Topics and Well Written Essays - 1000 words

Outcome 2,8,11,12 and 13 - Essay Example On examination, his pulse rate was 120 per minute and his blood pressure was 80/50mmHg. I immediately made a diagnosis of anaphylactic reaction and stopped the iron drip. I started oxygen and initiated plain saline drip. I gave 10ml per kg bolus. I then called the house officer who was appreciative of my immediate response to the reaction that saved the patient. Intravenous iron therapy is associated with risk of anaphylactic reactions that can be fatal. hence it is important to closely monitor any patient on intravenous iron therapy. The patient was worried and asked me as to what was the problem. I told him that he reacted to the drug that was administered to him. he then asked me as to what would be the other means of increasing his hemoglobin and I told him that the next option would be blood transfusion. Outcome 8 12 year old Annah, a known case of acute lymphatic leukemia was brought to the emergency department with complaints of fever. She has been on chemotherapy for the past 3 months. She has no other complaints except for feeling of weakness. On examination, her pulse rate was 120 per minute and the pulses were bounding. She was febrile and even respiratory rate was high. Her blood pressures were11/90mmHg. She appeared toxic. She also looked pale. Examination of the systems revelaaed no abnormality. I suspected neutropenia in this patient secondary to chemotherapy. I send blood samples for complete blood picture including neutrophil count, blood culture and urine culture. In view of rise in respiratory rate, I checked her saturations which were normal. I asked for an X-ray. The reports revealed neutropenia. I made a diagnosis of febrile neutropneia and called the oncologist who ordered to initiate broad spectrum anitbiotics ceftazidime and gentamycin, while awaiting culture results. The parents were worried and asked me about the cause of fever. I told them that due to cancer treatment, the defense mechanisms were lost which contributed to increased r isk of infections. It is very important for a nurse taking care of hematological cancer patients to be aware of the most significant and disastrous complication, febrile nuetropenia which needs admission and management in the hospital. Febrile neutropenia can lead to sepsis (Bedbie et al, 2000). If untreated, it can lead to severe sepsis and shock. Annah's parents were worried that she might go into shock. I understood the concerns of the patient and directed them to the physician's chamber to meet the physician who was more qualified to address the needs of the parents. Outcome 11 In our out-patient department, we often would encounter patients with iron deficiency anemia who would be started on oral iron supplements. Iron supplements are very nasty because they can cause many side effects like abdominal pain, nausea, vomiting and constipation, because of which compliance is very poor. There was one particular 55 year old gentle man who had persistent low hemoglobin levels despite iron therapy. Infact, we were planning to evaluate for other causes of hemoglobin when his wife told us that he was not taking his medication regularly because of side effects. I then told the patient into confidence and educated him about the important and benefits of iron therapy. I told him to take iron medication about one hour after meals to minimise side effects and also to have the best absorption possible. I told the patient to drink some orange juice after taking iron